

2000-2025
CMS
Brand Identity
Digital Assets
Know More
CMS presents a modern evolution of a long-standing symbol, refined with clarity and conviction for a new era. Its identity stands with quiet strength, honouring the legacy of the original mark while expressing the confidence and presence of a brand built to endure.
More than 25 years after the creation of the original CMS brand mark, Ember Creative was re-engaged to guide the identity into its next chapter, reflecting a long and trusted design relationship. The updated mark retains the core form that has defined the brand for decades, refining its geometry and removing the outer border to create a stronger and more iconic silhouette. Improved proportions and a bold black background give the logo clarity and presence across modern applications. The result is a respectful evolution that honours the original concept while presenting a confident and contemporary identity for the future.




2000-2025
CMS
Brand Identity
Digital Assets
Know More
CMS presents a modern evolution of a long-standing symbol, refined with clarity and conviction for a new era. Its identity stands with quiet strength, honouring the legacy of the original mark while expressing the confidence and presence of a brand built to endure.
More than 25 years after the creation of the original CMS brand mark, Ember Creative was re-engaged to guide the identity into its next chapter, reflecting a long and trusted design relationship. The updated mark retains the core form that has defined the brand for decades, refining its geometry and removing the outer border to create a stronger and more iconic silhouette. Improved proportions and a bold black background give the logo clarity and presence across modern applications. The result is a respectful evolution that honours the original concept while presenting a confident and contemporary identity for the future.




2000-2025
CMS
Brand Identity
Digital Assets
Know More
CMS presents a modern evolution of a long-standing symbol, refined with clarity and conviction for a new era. Its identity stands with quiet strength, honouring the legacy of the original mark while expressing the confidence and presence of a brand built to endure.
More than 25 years after the creation of the original CMS brand mark, Ember Creative was re-engaged to guide the identity into its next chapter, reflecting a long and trusted design relationship. The updated mark retains the core form that has defined the brand for decades, refining its geometry and removing the outer border to create a stronger and more iconic silhouette. Improved proportions and a bold black background give the logo clarity and presence across modern applications. The result is a respectful evolution that honours the original concept while presenting a confident and contemporary identity for the future.

